STARTING A BUSINESS

(SUPLEMENTARY MATERIAL)

 

 

 

 

UNIT 1: THE IDEA

UNIT 2: MARKET RESEARCH

UNIT 3: PRACTISING BUSINESS

 

 

 

 

 

 

 

UNIT 1: THE IDEA

 

 

LESSONS

ACTIVITIES

Lesson 1: Deciding what is best

ACTIVITY 1:

THE IDEA power point

ACTIVITY 1 power point

 

Lesson 2: Writing down what you are planning

 

ACTIVITY 2:

SKILLS handout

SOURCE OF FINANCE handout

Lesson 3: Explaining your idea

 

ACTIVITY 3:

HOW TO DO AN EFFECTIVE POWER POINT PRESENTATION power point

PRESENTATION SELF-ASSESSMENT SHEET handout

BUSINESS IDEA EVALUATION handout

 

 

 

 

 

 

 

 

 

 

 

 

 

 

UNIT 2: MARKET RESEARCH

 

 

LESSONS

ACTIVITIES

Lesson 1: Get ready for research!

 

ACTIVITY 1:

LOCATION power point

ACTIVITY 2:

KNOW YOUR CUSTOMERS handout

Lesson 2: Investigating your competitors.

ACTIVITY 3:

MARKETING MIX power point

PRODUCT DIFFERENTIATION handout

Lesson 3: Pricing methodologies.

 

ACTIVITY 4:

PRODUCT LIFE CYCLE power point

METHODS OF PRICING handout

PRICE power point.

Lesson 4: Differentiating your product and identifying your audience.

ACTIVITY 5:

CREATING YOUR MARKETING STRATEGY handout

PRODUCT DIFFERENTIATION handout

THE LANGUAGE OF ADVERTISEMENT handout

ADVERTISEMENTS handout

Lesson 5: Starting a promotional campaign.

ACTIVITY 6:

TIPS FOR A PROMOTIONAL VIDEO handout

 

 

 

 

 

UNIT 3: PRACTISING BUSINESS

 

 

LESSONS

ACTIVITIES

Lesson 1: Are you able to sell your product or service?

 

ACTIVITY 4:

ASSESSMENT SHEET 1 handout

Lesson 2: Business roles.

 

ACTIVITY 8:

ASSESSMENT SHEET 2 handout

Lesson 3: Solving problems.

 

ACTIVITY 9:

HOW TO WRITE A LETTER OF COMPLAINT handout

ACTIVITY 10:

HOW TO REPLY A LETTER OF COMPLAINT handout

Lesson 4: Hiring employees (the CV)

 

ACTIVITY 12:

TIPS FOR WRITING A CV power point

SAMPLE OF A CV handout

 

Lesson 5: Hiring employees (the interview)

 

ACTIVITY 5:

JOB  INTERVIEW power point

SKILLS handout

ASSESSMENT SHEET 3 handout