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Branding elements and examples
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Name
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Logo
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Slogan, tabline or catchphrase
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Shapes
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Graphics
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Color
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Sounds
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Movement
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Smells
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
Taste
???
The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
The visual trademark that identifies the brand.
The word or words used to identify the company, product, service, concept.
Owens-Corning is the only brand of fiberglass insulation that can be pink.
The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
"The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.
Lamborghini has trademarked the upward motion of its car doors.
A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
KFC has trademarked its special recipe of 11 herbs and spices for fried chicken.
Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
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