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Brand Strategies
Exercici d'associació
Arrosega els elements la columna de la dreta cap a l'esquerra, o bé escull el correcte de la llista desplegable.
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Global brands
???
When the company uses a different brand for each product.
When companies with an exclusive / luxury brand; they want to find another market segment (low price) to sell another brand.
When big supermarkets sell their own products, made by other companies, at a lower price.
When the company uses the same name for all the products.
When the company uses different names for its products.
When the company uses the same brand for similar products.
Multibrands
???
When the company uses a different brand for each product.
When companies with an exclusive / luxury brand; they want to find another market segment (low price) to sell another brand.
When big supermarkets sell their own products, made by other companies, at a lower price.
When the company uses the same name for all the products.
When the company uses different names for its products.
When the company uses the same brand for similar products.
Individual brands
???
When the company uses a different brand for each product.
When companies with an exclusive / luxury brand; they want to find another market segment (low price) to sell another brand.
When big supermarkets sell their own products, made by other companies, at a lower price.
When the company uses the same name for all the products.
When the company uses different names for its products.
When the company uses the same brand for similar products.
Product line brand
???
When the company uses a different brand for each product.
When companies with an exclusive / luxury brand; they want to find another market segment (low price) to sell another brand.
When big supermarkets sell their own products, made by other companies, at a lower price.
When the company uses the same name for all the products.
When the company uses different names for its products.
When the company uses the same brand for similar products.
Second brand
???
When the company uses a different brand for each product.
When companies with an exclusive / luxury brand; they want to find another market segment (low price) to sell another brand.
When big supermarkets sell their own products, made by other companies, at a lower price.
When the company uses the same name for all the products.
When the company uses different names for its products.
When the company uses the same brand for similar products.
Own-brands
???
When the company uses a different brand for each product.
When companies with an exclusive / luxury brand; they want to find another market segment (low price) to sell another brand.
When big supermarkets sell their own products, made by other companies, at a lower price.
When the company uses the same name for all the products.
When the company uses different names for its products.
When the company uses the same brand for similar products.
Comprova resposta
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