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The way a product is made distinctive compared with competition is known as:
- Product branding
- Product mapping
- Product promotion
- Product differentiation
What does USP mean?
- Unique Selling Point
- Unbeatable Selling Proposition
- Unified Selling Price
- Unfailing Sales Price
What variables does the Boston Matrix analyse?
- Share price + market share
- Selling price + market demand
- Market share + market growth
- Sales + profits
The product portfolio analysis is used to examine...
- the current strategic position of a firm's products
- the potential growth of its product markets
- the past position of a firm's products
- potential gaps in the market for new products
Which of the following product is in the decline stage of the PLC?
- SatNav units
- Cinema admissions
- HDTV sets
- Music CDs
A business that sells products in several distinct markets is described as
- Competitive
- Declining
- Diversified
- Focused
The use of a name, symbol or design to identify a product is known as:
- USP
- Promotion
- Branding
- Advertising
Which of the following is not an extension strategy?
- Increasing the price of the product
- Changing the promotional strategy
- Developing new uses for the product
- Developing new USPs for the product
Which of the following is NOT a stage in the product life cycle?
- Decline
- Introduction
- Peak
- Maturity
A product with a high share of a mature market would be classified as a...
- Cash cow
- Star
- Question mark
- Dog