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Functions of a Distribution Channel
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Arrosega els elements la columna de la dreta cap a l'esquerra, o bé escull el correcte de la llista desplegable.
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Information
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Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
Promotion
???
Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
Contact
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Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
Matching
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Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
Negotiation
???
Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
Physical distribution
???
Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
Financing
???
Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
Risk taking
???
Finding and communicating with prospective buyers
Meeting and distributing market research and intelligence - important for marketing planning
Acquiring and using funds to cover the costs of the distribution channel
Reaching agreement on price and other terms of the offer
Adjusting the offer to fit a buyer's needs, including grading, assembling and packaging
Assuming some commercial risks by operating the channel (e.g. holding stock)
Developing and spreading communications about offers
Transporting and storing goods
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D'acord
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