Test about the documentary about subliminal messaging ("programming the nation")
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In 1992 how many people thought that subliminal advertising exist?
- 57%
- 85%
- 34%
- 12%
In 2013 how many people thought that subliminal advertising exist?
- Less than 20%
- Between 20% and 50%
- Between 50% and 80 %
- More than 80%
Where is "the meca" of the advertising?
- Central Park
- Oxford Street
- Times Square
- Los Ángeles
To be effective, subliminal advertising must:
- be hidden
- stimulate the anxiety
- satisfy some needs
- be nice
Is the subliminal advertising legal?
- Not now
- Never
- Yes, always
- Now yes
Our brain is very sensible to:
- love and friendship
- sex and death
- sex and food
- drink and food
What can we find in the advertising of Johny Walker whisky in the Playboy magazine?
- a nacked woman
- dozens of skulls
- many mouths
- the word SEX
What is very effective to promote cigarettes?
- beautiful images
- skulls
- naked bodies
- sexual anxiety
Mark Mothersbaugh composed music for the advertising of a famous juice with the subliminal message:
- are you thirsty? drink ...(name of the drink)!
- relax relax relax
- sugar is not healty
- rabbit screams
What was the subiminal message of the music of Levis?
- I'm honest
- This is the uniform of the packet
- I'm not a thief
- I love Levis!
What are "black boxes" in advertising?
- Subliminal messages in the music of the stores
- Recordings not allowed
- Group of ideas about advertising
- None of those
What is very common in the music of the stores?
- I'm honest
- I am not a thief
- Both
What is the word that appeared in the Bush propaganda in TV?
- LIERS
- THIEFS
- RATS
- SEX